Three tips for tough times

Written by Diana Coyle, CICF Director of Nonprofit Services & Sustainability 

It’s certainly no secret that times are tough. Nonprofits in our community are facing mounting pressures as inflation drives up operating costs, pandemic-era relief funds have expired, and demand for services continues to climb. At the CICF Collaborative (which includes Central Indiana Community Foundation, Hamilton County Community Foundation, IMPACT Central Indiana, the Indianapolis Foundation, and Women’s Fund of Central Indiana), we are honored to work with local charities that are powering through the obstacles to engage donors and keep charitable dollars flowing to support important work, all while keeping an eye on long-term prospects for legacy gifts and endowment growth. Here are strategies that are working for many charities: 

Focus on financial basics 

Of course, during good times and bad, nonprofit organizations are encouraged to strengthen financial management practices by closely monitoring cash flow, improving transparency, and enhancing reporting to build trust and stability with stakeholders. What’s new for some organizations in 2025 is stepping up communications with donors on these fundamental topics, both in marketing strategies and in one-on-one meetings. For example, if your organization’s endowment fund is managed at an entity within the CICF Collaborative, it’s worth considering leaning on that as a talking point to inspire confidence among your donors. 

Stay innovative 

It’s easy to see why some organizations get caught in “hunker down” mode when times are tough. Perhaps counterintuitively, though, challenging economic conditions can often serve as inspiration for nonprofits to innovate operationally—streamlining processes, adopting new technologies, and rethinking traditional service models—to improve efficiency and impact. This is also an area where the CICF Collaborative can help. To streamline your ability to accept gifts of noncash assets, for example, the CICF Collaborative can serve as your back office to receive “alternative” donations.  

Cultivate current donors 

Taking care of your biggest fans is tried and true advice. Certainly you’ll always want to be on the lookout for new donors, but that work ought not diminish ongoing efforts to build strong relationships with your current donors. Recurring donations, for instance, not only offer nonprofits a predictable and stable funding stream, but they’re also a strong sign of donor loyalty. Indeed, recurring donors demonstrate significantly higher retention and tend to remain committed for many years compared to one-time donors. Long-term donor relationships also pave the way for meaningful conversations about legacy and endowment giving.  

Please reach out to us any time. We are happy to be a sounding board to help your mission stay strong, in good times and in bad! 

About the CICF Collaborative 

CICF Collaborative is a partnership of philanthropic organizations working together to strengthen communities across the region. Each entity within the CICF Collaborative (including the cornerstone entities, Central Indiana Community Foundation, Hamilton County Community Foundation, IMPACT Central Indiana, the Indianapolis Foundation, and Women’s Fund of Central Indiana) brings deep knowledge, strong relationships, and its own individual, focused mission. The CICF Collaborative unities the entities by providing shared services, allowing the entities to operate more efficiently and effectively. By leveraging what we each do best, we’re able to better serve our communities and create more lasting impact, together. Learn more » 

About the Author 

Diana Coyle, director of nonprofit services and sustainability, is dedicated to helping Central Indiana nonprofits access the tools, knowledge, and relationships they need to thrive. In collaboration with her CICF colleagues she supports CICF fundholders offering professional development, resources, and technical assistance that strengthen organizations and their leaders. With more than 15 years of experience in leadership and community engagement, she is committed to fostering connections that amplify the missions of nonprofits and create lasting impact across the region.