How Central Indiana Nonprofits Are Responding to 2025
Written by Jeff Bennett, CICF Chief Innovation Officer and Jennifer Turner, CICF Vice President of Philanthropy
Nonprofit leaders across Central Indiana face a rapidly changing landscape, and CICF’s summer office hours offered a space to navigate it together. Over five sessions from May to July, organizations shared urgent concerns, adapted to funding shifts, explored storytelling and data-driven strategies, and forged new relationships. Our conversations revealed both the challenges nonprofits are facing as well as the creative, collaborative energy that these groups bring to their work.
Here are a few key takeaways from our discussions with more than 90 nonprofit professionals from throughout the region.
Diversifying Your Funds
No theme is more common this year than the sudden cuts to funding many organizations have experienced. If your business model relied on public dollars, whether at the state or federal level, you’re likely making a big shift in 2025.
That is certainly what “Organization A” discovered (a pseudonym for an area nonprofit we spoke with that is working in the Health and Human Services sector).
At our first meeting, Organization A told us they were concerned they might be one of the targets for state funding cuts in the wake of an unexpected $2-billion revenue shortfall during the last statehouse session.
They were right. At our second meeting with Organization A, we learned that virtually all of their state funding had been cut. As a Health and Human Services provider, the group provides critical services to the community; despite funding losses, they did not want to dissolve completely. They had already made the painful decision to lay off staff and cut some of their services, but they would still need a new funding model if they were to continue.
As a partner agency of United Way of Central Indiana (UWCI), Organization A could call on a temporary source of added funding. But it wouldn’t be a permanent solution.
So in the meantime, we suggested they consult with their board of directors to consider if they were willing to continue operations under a new business plan with streamlined services.
Organization A, fiercely committed to their cause, returned for a third time to office hours. Yes, they said, they can maintain two core programs with a smaller staff and a new business plan; however, this plan would include an annual fund and they had little experience in fundraising.
That was another common thread among nonprofits we spoke with – how to shift from a government grant mindset to a more diverse fundraising approach, one that included funding from philanthropists, foundations, and corporations in addition to public support. Not every organization has developed all four funding legs to be of equal length.
Indiana Humanities, for example, had received unrestricted operating support from the National Endowment for the Humanities (NEH) for over fifty years. In 2025, that funding went away entirely.
“We were founded to make grants,” they shared. “We’ve always done programming and communications, but grantmaking is our root.”
With NEH funding gone, their ability to regrant funds – especially small but catalytic grants in rural communities – has been paused.
Rather than rushing to replace the funds, Indiana Humanities emphasized their focus on maintaining relationships and transparency. “We’re not trying to say we have the answers,” one staff member shared. “We’re just being honest about what we’re going through.” In conversations with donors and community members, they are positioning unrestricted operating support not as a band-aid, but as a bridge toward sustainability.
They’ve also taken the opportunity to talk with donors about things like restarting their Action Grants program—“a small-dollar, high-support program” they say is essential to their mission—and how general operating funds could help bring that back online.
For some, the idea of expanding their fundraising outreach proved less daunting when it was reframed as “storytelling”.
Communicating Impact: Storytelling, Data, and Fundraising
Stories have long been the way nonprofits appeal to philanthropists and charitable organizations. Historically, those stories often relied on individual examples to illustrate their organization’s overall impact.
Increasingly, nonprofits can use a growing pool of local data. This data can demonstrate their organization’s true impact over time as well as the current level of need in a community. This evidence-based approach can supplement, rather than replace, a more personalized approach to storytelling.
But where do Hoosier nonprofits find local data? Regionally focused data sources include United Way of Central Indiana and the Polis Center at Indiana University. Entities in the CICF Collaborative are also increasing the store of local data, including the 2024 State of Women in Central Indiana Report from the Women’s Fund, the State of Aging Report from the Central Indiana Senior Fund, and the Hamilton County Needs Assessment from the Hamilton County Community Foundation.
Other critical data sources include the upcoming Indy Hunger Network’s hunger study (CICF funded an expansion of this study to include the entire nine-county region), as well as our performance venue inventory and needs assessment in partnership with the Indy Arts Council.
While specific examples and stories will always remain an effective component of fundraising, empirical data can help quantify the need and impact around some of the most pervasive challenges facing Hoosiers.
At Indiana Humanities, storytelling has taken on a new role, not only to explain their work, but also advocate for the broader value of the humanities during uncertain times. “Our grants and programs are paused because of funding uncertainty,” they said. “That’s made our communications team even more important. We’ve shifted to showing the impact of the humanities through stories—how they bring people together, deepen quality of life, and give voice to Indiana communities.”
They also shared how Proof: A Midwest Lit Fest, one of their flagship programs, now serves not just as a literary event but as a touchpoint to remind the public of what’s at stake. “It’s a free, joyful, all-ages celebration of writing and community,” they said, “and we’re using it to highlight what the humanities make possible in people’s everyday lives.”
(Click here to read more about the basics fundraising.)
(Click here to read more about nonprofit messaging with respect to new restrictions around targeted service to vulnerable communities.)
United We Serve: Nonprofit Partnership
As our example of Organization A showed, their partnership with United Way of Central Indiana supplied a critical financial lifeline when government funding disappeared. Our additional coordination with them on Org A’s new annual fund – keeping it within UWCI’s guidelines – was another way that partnership helped preserve A’s services.
Our region is full of nonprofit organizations that are big, small, and in between. That landscape represents a huge opportunity for greater collaboration.
But partnerships won’t always resemble the assistance UWCI provided Organization A.
Smaller groups may find it beneficial to share their back office services like HR, accounting, or IT. Other groups who are specifically mission-aligned may choose to combine entities or, if they must cut programs, do so in ways that are in sync with each other and most beneficial for the community they serve.
One of the major takeaways over the five installments of these meetings has been how many groups were eager just to meet others that are going through the same challenges. Some new relationships and partnerships no doubt formed as groups waited in our lobby.
As Indiana Humanities put it, “We’ve been reminded how much our community cares.” While they didn’t receive immediate funding solutions from partners, they heard messages of encouragement, concern, and shared struggle. “People want us to succeed. They’ve told us that directly—and that helps us keep going.” In moments of uncertainty, they say, maintaining a steady drumbeat of communication and listening has strengthened relationships with funders, peer organizations, and supporters.
Looking Ahead
CICF’s summer office hours revealed the pressing challenges and emerging solutions shaping the regional nonprofit landscape after a turbulent first half of 2025. From adapting/responding to funding cuts and embracing a fundraising mindset to leveraging data and forming mission-aligned partnerships, Central Indiana nonprofits are showing resilience and adaptability.
These sessions highlighted the value of shared knowledge, collaboration, and personal connection. CICF will continue fostering these connections. A stronger, more united nonprofit network means a stronger Central Indiana.