As soon as you know your event’s date, please notify MarComm if you have not done so already.
MarComm will add the event communications to our digital calendar and create the campaign in Salesforce so you can begin building your guest list.
You will need to establish an event manager prior to submitting this form. This person will be responsible for updating Salesforce with registrations and being the point of contact for any follow-up questions from invited guests.
RECOMMENDED EVENT COMMUNICATIONS TIMELINE
- NO LATER THAN 6-7 WEEKS PRIOR TO EVENT: Event manager submits below form and finalizes campaign in Salesforce
- 4-5 WEEKS PRIOR TO EVENT: Send first invite. Send follow-up invites as needed to guests who have not responded prior to RSVP deadline. Recommend at least three follow-ups.
- 1-2 WEEKS PRIOR TO EVENT: Send final invite to those who have not yet responded
- 2-4 DAYS PRIOR TO EVENT: Send event reminder to all confirmed guests
- 1-5 DAYS AFTER EVENT: Send thank-you or follow-up to attendees (recommended but not required)
We need as much time as possible to coordinate all e-communications that are being sent to our multiple audiences. Chances are someone else in the organization is sending communications to those on your invite list, and we need to avoid sending multiple emails to the same people on the same day.
All of this may seem like a lot of information, but it all needs to be confirmed by those planning and managing the event prior to developing the communications for us to be as efficient as possible.